The Marketing & Advertising Agency Stack.

Workflow

ideation & briefs (Claude/ChatGPT) → copy (Claude/ChatGPT) → image (Midjourney/Ideogram/Firefly) → video (Veo/Runway/Kling) → voice (ElevenLabs) → analytics.

Core stack

an image tool (Firefly for commercial-safe) · a copy model · a video tool.

Verdict

production cost has collapsed; differentiation moves entirely to ideas and taste.

Gotchas

commercial rights matter — use commercially-safe tools for client work; disclose AI where required; mind brand safety.