The Estate Agent Stack.

Workflow

listing copy (ChatGPT/Claude — feed it facts, not adjectives) → photo tidy-up (generative editor, straighten/brighten only) → leads & follow-up (an AI CRM) → comparables & local market (Perplexity) → comms & scheduling.

Core stack

ChatGPT or Claude · an AI CRM · Perplexity.

Verdict

the real wins are faster, more personal follow-up and listing copy that isn’t boilerplate.

Gotchas

never AI-fake property photos — misrepresentation is a legal and reputational landmine; verify every local-market claim.